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Incense sticks

fragrance sticks

scented sticks

dhoop sticks

perfumed sticks

aromatic sticks

spiritual sticks

meditation sticks

गरबत्ती

सुगंधित अगरबत्ती

धूप बत्ती

Are you looking for the best project report for  agarbatti sticks in India?
In India, the agarbatti (incense sticks) industry is growing and making good profit. In 2017-2018, it earned ₹965 crore from exports, up from ₹798 crore in 2014-2015. More people worldwide now use incense for meditation and wellness, especially in the Gulf, Europe, and Africa.
Inside India, the market is worth around ₹7,000 crore. Tamil Nadu, Maharashtra, Karnataka, Uttar Pradesh, and West Bengal use the most incense. 
The All India Agarbathi Manufacturing Association (AIAMA) says about 20 lakh people work in this industry, and 80% of them are women. This helps many families earn a living. 
Karnataka, especially Mysore and Bangalore, leads in incense stick production. People even call it the “Agarbatti Capital.” 
Starting an agarbatti business has great potential. A project report for incense sticks business in India will help you plan your costs, profits, and market trends to succeed.

What are the Business Potentials of Agarbatti Sticks Business?

Here are four big reasons why starting an agarbatti (incense sticks) business in India is a great idea:
  • Big Export Market: India sells a lot of agarbatti to other countries. In 2018, exports reached ₹965 crore, growing from ₹798 crore in 2015. More people around the world are using incense for meditation and relaxation.
  • Creates Jobs: The agarbatti industry gives work to about 20 lakh people, and 80% of them are women. This business helps families earn money, especially in villages.
  • Government Support: The Indian government started a program called the Khadi Agarbatti Atmanirbhar Mission (KAAM) to help small businesses make incense sticks in India instead of importing them. This makes it easier for new businesses to grow.
  • High Demand in India: The market for agarbatti in India is worth ₹7,000 crore. People love different fragrances like sandalwood, rose, and jasmine. Businesses can make unique products to attract more customers.
Starting an agarbatti business can be profitable and help many people at the same time.

What are the Marketing Strategies to win in Agarbatti Sticks?

Here are four high-quality, data-backed marketing strategies to win in the Agarbatti (Incense Sticks) industry, based on market trends, consumer behavior, and industry insights:

1. Leverage the ₹7,500 Crore Market Shift Towards Premium & Natural Incense

  • The Indian incense market is projected to grow from ₹7,500 crore in 2023 to ₹12,000 crore by 2028.
  • Demand for chemical-free, ayurvedic, and luxury incense is rising—organic variants saw a 32% growth in 2023.
  • Position premium agarbattis as wellness and aromatherapy products, targeting urban millennials and export markets (US, UAE, Europe) where demand is surging.

2. Hyperlocal Marketing – 72% of Buyers Prefer Region-Specific Fragrances

  • Consumer preferences vary:
  • Use AI-driven hyperlocal marketing on Facebook & WhatsApp commerce to target regions with the right scent profiles and festival-based promotions.

3. Smart Packaging & QR Codes – Increasing Repeat Purchase by 28%

  • QR code-enabled packaging (linked to spiritual audio chants, temple donations, or guided meditation) has boosted repeat sales by 28% in trials conducted by incense brands like Zed Black & Cycle Pure Agarbattis.
  • Scent-lock technology (to retain fragrance longer) has improved product shelf life by 35%, reducing customer churn.
  • Introduce eco-friendly packaging with minimal plastic, as 56% of global buyers prefer sustainable packaging.

4. Export Focus – Demand for Indian Agarbattis Grew 42% in 2023

  • India exports ₹1,200 crore worth of agarbattis annually, with Indonesia, UAE, and the USA as the top buyers.
  • The Vietnamese and Thai markets have seen a 42% YoY growth in demand for masala and herbal incense.
  • Implement Amazon Global Selling & Shopify International Stores, as 80% of Indian incense exports are now sold online rather than traditional trade channels.

Why Choose Finline for Best Project Report for Agarbatti Sticks?

More than 3 lakh people trust Finline to create project reports because it is fast, reliable, and affordable. Here is why you should use Finline:
  • Create a project report in just 10 minutes – No waiting, no long process!
  • Expert help available – Our banking and finance experts can make a report for you based on your needs.
  • Works for many types of bank loans – Use Finline reports for Mudra Loan, PMEGP Loan, Standup India Loan, MSME Loan, and more.
  • Easy and budget-friendly – The software is simple to use and doesn’t cost much.
A strong project report helps you get loans easily and plan your business better. With Finline, you can create the best project report and start your agarbatti business without any trouble!
 Get started today and make your project report for agarbatti sticks now!

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