Project report for Alcoholic Beverages

India alcoholic beverage industry is one of the biggest alcohol industry across the globe. Growing demand for alcoholic beverages in India is majorly attributed to the huge young population base and growing consumption of alcohol by the young generation as well as rising disposable income is strengthening the industry growth. An alcoholic drink is a drink that contains ethanol, a type of alcohol produced by fermentation of grains, fruits, or other sources of sugar. The consumption of alcohol plays an important social role in many cultures. Most countries have laws regulating the production, sale, and consumption of alcoholic beverages. Some countries ban such activities entirely, but alcoholic drinks are legal in most parts of the world. Alcohol is a depressant, which in low doses causes euphoria, reduces anxiety, and increases sociability.

Alcohol is one of the most widely used recreational drugs in the world. Alcoholic drinks are typically divided into three classes beers, wines, and spirits and typically their alcohol content is between 3% and 50%. The names of some alcoholic drinks are influenced by their base material. A drink that has been fermented from a starch heavy grain like potatoes is called a beer. When the fermented mash is distilled, then the beverage is a spirit. Wine and brandy are made from grapes only. If an alcoholic drink is made from another kind of fruit, it is a fruit brandy of a fruit wine. Beer is made from barley or a combination of grains. Whiskey is made from grain or a blended mixture of grains. Vodka is distilled from potatoes or fermented grain.

The India alcoholic beverages market to grow at a CAGR of 7.4% during the forecast period 2020 - 2030. Further, the market is anticipated to reach INR 2956.940 Crores by the end of forecast period as alcohol consumption is growing in urban areas of the country. India alcoholic beverage industry is one of the biggest alcohol Industry across the globe only behind from two major countries such as China and Russia. Growing demand for alcoholic beverages in India is majorly attributed to the huge young population base and growing consumption of alcohol by the young generation as well as rising disposable income is strengthening the industry growth. With population of 1.3 billion India is one of the largest consumer markets across the globe. It is also demographically one of the youngest with around 50% of its population below the age of 25 and around 65?low the age of 35. The majority of alcohol volume is consumed by people between the ages of 18 and 40. These demographic stats are expected to fuel the growth of alcoholic beverages market over the forecast period at rapid pace. Additionally, rapid urbanization of tier-II cities is further fueling the market growth. The number of supermarkets is on an increase in almost all major cities, with rapid urbanization in various emerging economies. Moreover, availability of products at low cost and accessibility to a wide variety of alcoholic beverages available in supermarkets fuel the growth of this segment. Furthermore, high visibility and attractive assortment of alcoholic beverages, increase in disposable income of consumers along with changes in preferences toward premium products boost the market growth.