Project report for event management

• More people have money to spend: India's middle class is growing, and people are spending more on events like weddings, corporate meetings, and concerts.
• Technology is improving events: AI, virtual reality (VR), and augmented reality (AR) are making events more exciting and engaging.
• Weddings are a huge market: India's wedding industry is worth around ₹3,37,000 crore, making it one of the biggest in the world. Many event planners find success in this field.

What are the Current Marketing Potentials of Event Management Business in India?

1. More People Want Live Events – Big concerts and shows are becoming popular, especially among young people. Global artists like Dua Lipa and Maroon 5 are performing in India, and huge crowds are attending. This means there is a strong market for live events.
2. Use of Advanced Technology – Big events like the Maha Kumbh Mela now use AI-based facial recognition and smart crowd monitoring to manage large gatherings. This shows how event management is improving with technology, making events safer and better organized.
3. Luxury Market is Expanding – India’s luxury market is growing by around 7% every year. More high-end brands and rich people want grand events, which creates big business opportunities for event planners.
4. Heritage Venues are Becoming Event Spaces – Historic mansions and palaces are now being used for weddings and other events. This trend gives event planners unique locations to offer their clients.

What are the Marketing Strategies of Event Management Business in India?

1. Use Social Media to Attract People: Event planners post on Facebook, Instagram, and Twitter to reach more people. Around 73% of event-goers engage with events on social media, and 84% of planners depend on it. Fun posts and teaser videos boost engagement by 650%. 
2. Share Helpful Content: Writing blogs, making videos, and sharing event tips help planners get more clients. Content marketing brings 3 times more leads than ads and costs 62% less. It also helps businesses turn visitors into customers 6 times faster.
3. Send Personalized Emails: Event planners send customized emails to connect with people. Targeted emails increase revenue by 760%. Emails with catchy subject lines get 26% more opens, making it easier to get new clients. 
4. Grow with India’s Wedding style: The Indian wedding industry keeps getting bigger. In 2023, guest lists grew by 15%, with an average of 310 guests per wedding. Every year, around 2.7 million weddings have budgets between ₹10-25 lakh, creating a huge business opportunity.

Why is Finline Provide No.1 Project Report for Event Management?