Project report for Readymade shirt manufacturing

After food and shelter, clothing is the most essential human need. A few years back, we had to depend on tailors to get our dress stitched, but now most of us depend on readymade garments. If we had to wait for the mercy of tailor for days or even weeks, that time, to get the dress stitched, now most of us choose the readymade clothes of any type/size/style/price, which we like and wear it right away. With the advent of online shops, there is no need to go to textile shops either. One can select his/her dress through a computer and purchase it online by sitting at home itself. Readymade garments are usually cheaper than tailor-made ones as the material is purchased in bulk quantity.
India’s textiles sector is one of the oldest industries in the Indian economy dating back several centuries. Today, the Indian subcontinent is the second-largest manufacturer of garments after China. India is known for its high-quality garments. Most of the garment units are in the MSME sector. The textile and apparel sector contributes 14% to industrial production, 4% to India's Gross Domestic Product (GDP), and constitutes 15% of the country's export earnings. The textiles industry is also labour intensive and is one of the largest employers. With over 45 million people, the industry is one of the largest sources of employment generation in the country.
With their high purchase power and modern lifestyles, readymade garment industries have a great scope. This unit is proposed to produce readymade shirts and churidars aiming at the potential young customers.
 

The proposed products of the unit are Readymade Garments. Major products are

1. Readymade shirts

Shirts are made from various materials such as cotton, terri –cotton, silk, linen, etc. according to the market demand. It is made in sizes 38’, 40’, 42’ & 44’. Only fast-moving sizes are made in the initial stage. The raw materials are procured from Erode, Coimbatore, Banglore, and Gujarath, where the rate is comparatively less.

1. Readymade Trousers & Jeans

Nowadays Trousers & Jeans are the most common dress of men. Various types of latest materials are available. It ranges from cotton to artificial fabrics. Materials are collected from Banglore and Mumbai, from where the latest fashion materials at a cheap rate are available.

Method of Production:

The process includes the following steps:

Procurement of Fabric: Dyed/bleached/printed cotton/synthetic fabrics as per demand are to be procured from the open market. The fabric will be checked by laying on the inspection table against light before cutting so that unevenness in color/shade or any other fault if any visible in the fabric are eliminated.

Cutting and Stitching:

The checked fabric is placed on the cutting table in layers and then the different parts of the respective garments are demarked by chalk as per different sizes. Cutting is carried out by the cutting machine. Stitching is carried out for an individual portion of the garments by skilled workers with the help of overlock, lock stitch machines, etc.

Rinsing, Checking, Pressing, and Packing:

All garments are charged into a rinsing machine containing mild detergent and rinsed for 4 hours to eliminate dirt and stains acquired during the manufacturing process. After rinsing, the garments are hydro extracted to eliminate excess water and after this, these garments are dried in a tumbler dryer. End checking is done before pressing and packing on the checking table so that any fault in the piece may be eliminated and protruding threads eliminated. The individual pieces are pressed by steam presses to eliminate any wrinkle marks and packed in the carton boxes.

PROCESS

The raw material is procured from wholesale markets of Karnataka, Tamil Nadu, Maharashtra, and Gujarat. After quality checking, with the help of designers, the cloth is cut and then move for stitching. Parts are stitched and finally stitch together to make the finished goods. After the final quality verification, move for packing.

CAPACITY OF PRODUCTION

Initially, ten machines will be used for an average production of hundreds of pieces per day, with capacity utilization of 60%. Then it will be gradually increased to 90%. New markets are to be identified and along with it, production can be enhanced.

The raw materials required are:

1. Cloths of different materials & lining cloths

2. Zib, hooks

3. Thread

4. Buttons,

5. Decoration materials as frills

6. Packing materials etc.

High economic growth has resulted in higher disposable income in India. This has led to rise in demand for products creating a huge domestic market. The domestic market for apparel and lifestyle products, currently estimated at US$ 85 billion, is expected to grow at a Compound Annual Growth Rate (CAGR) of 11.8 per cent to reach US$ 160 billion by 2025.

India presently has entered the second phase of growth and is witnessing a massive rise in the domestic demand. This is primarily due to the rise in the standard of living caused by the rise in the middle -income groups.

In our target market, majority of the folk belongs to the middle-income group and their purchasing power is comparatively better with the gulf remittance. Peoples from all economic strata generally wish to wear attractive, quality dress in every special occasion. This unit also aims at customers of all classes, up to the upper middle class people. Youngsters and students are the major focusing area. When the unit gains grounds with the domestic sales, export is also aimed as a distant target.

Numerous industrial, educational, commercial, service and financial institutions are located around the unit. Most of the people living around the unit belong to middle class and they have sufficient purchase power. There are great numbers of readymade garments shops are functioning well in the town and nearby places. This unit can sell the products through those shops. An online portal is also planned to enhance the sales. Promoter’s personal contact with some of the garment shops will be beneficial in marketing the products.

Strategy

The promoter has personal contacts with many retail shops, where the products can be displayed and sold. Being an experienced person, the products can be directly sold to the customers who are known to them.

Sales through social media, is also planned. Online marketing is expected to grow in a fast pace as trend among the youth is towards that line. For that, attractive schemes like, ‘pay on delivery’, return if you don’t like’ etc. plan to implement. The physical as well as the digital marketing together, no doubt will boost the marketing of the products. With the growth of sales, expansion of the unit for more production will be needed.