Project report for sesame oil

What are the Marketing Potentials of Sesame Oil Business?

1. Growing Demand for Healthy Oils: People want oils that keep them healthy, and sesame oil fits perfectly. It’s packed with good stuff like antioxidants and healthy fats that help hearts and lower cholesterol. More families buy it every year—sales grew 5% each year from 2017 to 2022—because they trust it for cooking and staying well.
2. Popular in Cooking and Culture: Sesame oil tastes nutty and special, making food yummy in South India and beyond. India uses 23 million tonnes of edible oil yearly, and sesame oil stands out for curries and snacks. Its long history in Indian kitchens gives your business a ready group of buyers who love it already.
3. Chance to Sell Abroad: The world loves sesame oil too! India makes a lot—0.25 million tonnes in 2021—and countries like Japan and the USA want more. The global market might reach ₹1.5 lakh crore by 2032. You can sell it for ₹2,00,000 per tonne here and even more overseas, boosting your earnings.
4. Easy to Promote as Natural: People today pick natural products, and sesame oil is just that—straight from sesame seeds. You can tell customers it’s pure, with no fake stuff, great for cooking, skin, and hair. This makes it simple to advertise and win trust, especially with health fans.

What are the Benefits of Sesame Oil Business for Entrepreneurs?

1. Low Cost to Start with Government Help: You don’t need tons of money to begin a sesame oil business. A small factory making 10 tonnes a day costs about ₹1.5-2 crore. The Prime Minister’s Employment Generation Programme (PMEGP) gives you 15-35% off (up to ₹50 lakhs), so you spend less to get going.
2. Lots of Cheap Seeds to Use: India grows 0.63 million tonnes of sesame seeds every year, so you always have enough to make oil. Sesame seeds cost around ₹1,20,000 per tonne—cheaper than other seeds like groundnut. The Rashtriya Krishi Vikas Yojana (RKVY) helps you buy seeds and tools at low prices.
3. People Prefer Healthy Oil: Sesame oil keeps hearts strong and has good stuff like antioxidants. India uses 23 million tonnes of oil a year, and sesame oil sales go up 5% every year since 2017. You make money because people want it, and the Startup India Seed Fund Scheme gives you up to ₹50 lakhs to grow big.
4. Sell to Other Countries for More Money: You can sell sesame oil to places like Japan and the USA. The world market might hit ₹1.5 lakh crore by 2032. You get ₹2,00,000 per tonne here or more outside India. The Stand-Up India Scheme loans you ₹10 lakhs to ₹1 crore to help you sell far away.

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