Project report for Talcum Powder

Talcum powder is one of the most popular beauty care product in India and it is used by men and women including infant to keep the skin dry, to suppress the bad (sweat) odor and to feel fresh. Three types of talcum powders are generally found in the market for men, for women and baby powder. All talcum powder is enriched with nice fragrances which make each and every end user to stay active throughout his or her working day, or during travel or any other occasion, it fuel the market growth. Talcum powder helps in giving a real glow to skin and relieves skin from nice fragrance and keeps entire day active and fresh. It gives relief to irritated skin and prevents chafing. Talcum powder is used on an infant to keep skin softer and keeping them cheerful and happier. It has a Worldwide market potential and Increasing profitability.

Talc in powdered form, often combined with corn starch, is used as baby powder. This mineral is used as a thickening agent and lubricant; is an ingredient in ceramics, paint, and roofing material; and is a main ingredient in many cosmetics. It occurs as foliated to fibrous masses, and in an exceptionally rare crystal form. It has a perfect basal cleavage and an uneven flat fracture, and it is foliated with a two-dimensional platy form. Talc is translucent to opaque, with colors ranging from whitish grey to green with a vitreous and pearly luster. Talc is not soluble in water, and is slightly soluble in dilute mineral acids.

The demand of Talcum Powder is increasing day by day at the pace of awareness of beautification. The purchasing power of people and awareness about better living. There is a considerable rise in disposable incomes over the past decade. The growth in global economies, changing lifestyles, rising demands of skin and sun care products due to varying climatic conditions encourages the growth of the market for cosmetics. A shift of preference towards natural and organic beauty products. Rising demand for natural, herbal and organic beauty products creates potential opportunities for manufacturers to innovate and develop new products in accordance to consumer preferences. Skin care products represent the fastest growing segment in the cosmetics market. Shampoos and other hair care products are expected to witness slow growth owing to market saturation and presence of several companies offering similar products. In recent times, anti-ageing products have emerged as the most popular segment owing to consumer demand to improve their appearance and look youthful.

The rapid utilization is creating a big opportunity for the buyers, suppliers, and distributors in the Talcum Powder market. Moreover, the research study covers all the key aspects that have been impacting trends of the Talcum Powder industry over the market growth. In India, talcum powder is among the most widely known talc-based self-care products. From fighting perspiration and odor, to helping lend the user a ‘fairer’ skin tone, a large number of Indian consumers rely on talcum powder. The Indian talcum powder market is valued at Rs 1,300 crore and is growing at 6-7 per cent. In the Indian Cosmetic Industry, both electronic, as well as print media, are playing an important role in spreading awareness about the cosmetic products and developing fashion consciousness among the Indian consumers.