What is ONDC ( Open Network for Digital Commerce )?
ONDC is a government initiative to promote open networks for all aspects of the exchange of goods and services over digital networks. ONDC seeks to achieve something similar for e-commerce. It aims to “democratize” digital commerce, moving it away from platform-centric models like Amazon and Flipkart to an open network. ONDC may enable more sellers to be digitally visible. An open network will execute the transactions.
How it works?
All seller and buyer platforms will work through one open protocol and can connect through ONDC, It is designed to provide an open network, and if one has to buy a product, ONDC will show all the options of various platforms for the product, and the consumer can choose what he or she wants. The platform is called “Bharat E-market”.
What are the Advantages of E-commerce?
- Faster buying process.
- Store and product listing creation.
- Cost reduction.
- Affordable advertising and marketing.
- Flexibility for customers.
- Product and price comparison.
- Faster response to buyer/market demands.
In conclusion, we can say that with the rapid growth in e-commerce and with the introduction of ONDC in India, there will be a huge impact on India’s digital economy.
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